The difference between advertising in two countries

Based on Hofstede’s country-to-region comparison, it shows that Australia and China are very different in many ways. China is significantly higher than Australia in terms of power distance and long term, but it is significantly higher than China in terms of individualism and indulgence. Not much difference in terms of Masculiniity and uncertainty. They are China 66 Australia 60 and China 30 Australia 51.

Everyone knows that Australian and Chinese advertising is completely different. Australian advertising attracts customers’ attention through the combination of popular animated movies and products. The animals and penguins clearly represent the evian mineral water derived from pure natural glaciers. But Australia is a free and individualistic country, so Australians don’t care much about how pure and natural this water is, they will feel that the water is drinkable, and they do n’t need to buy such expensive water, as long as they can drink, they can buy it in the supermarket Cheap water.

Another country, China, is a highly collectivist country. People think about their own families. They think that better and more expensive water is intended for their families. If you drink cheap water, it is likely to cause harm to your body, so The Chinese always buy expensive water with good packaging to drink. Don’t mind spending money on expensive mineral water. Therefore, the packaging of China’s Evian mineral water is very special and luxurious.

Overall, the two countries are very different when it comes to buying goods. And there are big differences in life. As a result, ads for the same brand will be completely different in these two countries.

Vegemite Story

Step 1 Make the design more interesting and lively

Many previous designs were very basic and boring. If you add animation effects or plots to the original animation, then this advertisement will attract more people. We can make the advertisement less boring and make him more attractive.

From a vegan perspective, the concept will change if vegetarian-related items are added.

And can introduce or make vegetarian food more attractive, so that people know the charm of vegetarian food.

Step 2 Identify the target audience

We will not only target families, but also schools, company employees, etc. They are the best users of qualityists. In addition, we need to add these vegetarians to the mother or grandma group. Their age range will be 30+. We will create specific advertisements for these people to increase our sales.

Step 3 SMP

Vegemite will be loved by everyone. There will be no discrimination. Vegetarian food will be the right, healthy choice.

Step 4 Add to SMP

The new slogan “Vegemite will be loved by everyone. There will be no differentiation. Vegetarians will be the right, healthy choice.” Expanded target audience for vegetarians.

It can be interesting to add a cheerful and vivid animation in front of a vegan ad with this slogan.

Step 5

In the context of multiculturalism, Australian advertisements are usually targeted and will add Australian unique cultural colors without any discrimination or unequal content.

AD Brief

Objectives
To catch customer’s eyes and let customer interested in this advertisement.

Target audience
People like to eat vegetable and health food people, also elder people. Because elder people they will choose same price but more bigger food. Family aslo be target customers, because people in family need to eat many food everyday.

Proposition 
There are too many AVOS ARENT in Australia, it is enough for Australian.

Substantiation
It is really health for people to eat, it have a lot vitamins can prove for people.

Tone of voice
Surprised and exciting tone of voice

Ad Mood Relax and funny mood, because it is a huge avocado. Also need to talk in exciting about it nutrition.

通过 WordPress.com 设计一个这样的站点
从这里开始