Vegemite Story

Step 1 Make the design more interesting and lively

Many previous designs were very basic and boring. If you add animation effects or plots to the original animation, then this advertisement will attract more people. We can make the advertisement less boring and make him more attractive.

From a vegan perspective, the concept will change if vegetarian-related items are added.

And can introduce or make vegetarian food more attractive, so that people know the charm of vegetarian food.

Step 2 Identify the target audience

We will not only target families, but also schools, company employees, etc. They are the best users of qualityists. In addition, we need to add these vegetarians to the mother or grandma group. Their age range will be 30+. We will create specific advertisements for these people to increase our sales.

Step 3 SMP

Vegemite will be loved by everyone. There will be no discrimination. Vegetarian food will be the right, healthy choice.

Step 4 Add to SMP

The new slogan “Vegemite will be loved by everyone. There will be no differentiation. Vegetarians will be the right, healthy choice.” Expanded target audience for vegetarians.

It can be interesting to add a cheerful and vivid animation in front of a vegan ad with this slogan.

Step 5

In the context of multiculturalism, Australian advertisements are usually targeted and will add Australian unique cultural colors without any discrimination or unequal content.