Based on Hofstede’s country-to-region comparison, it shows that Australia and China are very different in many ways. China is significantly higher than Australia in terms of power distance and long term, but it is significantly higher than China in terms of individualism and indulgence. Not much difference in terms of Masculiniity and uncertainty. They are China 66 Australia 60 and China 30 Australia 51.
Everyone knows that Australian and Chinese advertising is completely different. Australian advertising attracts customers’ attention through the combination of popular animated movies and products. The animals and penguins clearly represent the evian mineral water derived from pure natural glaciers. But Australia is a free and individualistic country, so Australians don’t care much about how pure and natural this water is, they will feel that the water is drinkable, and they do n’t need to buy such expensive water, as long as they can drink, they can buy it in the supermarket Cheap water.
Another country, China, is a highly collectivist country. People think about their own families. They think that better and more expensive water is intended for their families. If you drink cheap water, it is likely to cause harm to your body, so The Chinese always buy expensive water with good packaging to drink. Don’t mind spending money on expensive mineral water. Therefore, the packaging of China’s Evian mineral water is very special and luxurious.
Overall, the two countries are very different when it comes to buying goods. And there are big differences in life. As a result, ads for the same brand will be completely different in these two countries.
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